Oct 2019 • SATAMI X JCDECAUX TRANSPORT INNOVATE FESTIVAL 2019
JCDecaux Transport has started since 2016 an MTR Advertising Innovate Festival aimming to provide a valuable opportunity for tertiary students to showcase their creative ideas and skills.
It is our third year to be invited as one of the sponsoring advertisers in the 2019 campaign. Our in-house marketing team has given a briefing session on our current marketing concept to the contestants and we let them put together their ideas at their pitching sessions. After a careful selection process, we have finally chosen the winner team and you can now find the advertisement in the Causeway Bay MTR station in Hong Kong.
Team Name: Meraki (City University of Hong Kong)
Team Members: Pang Kwan Chi, Pang Yan Chi, So Wing Yan